Data loss: it’s not a fun term for any business to hear. However, when one considers all of the ramifications that data loss can have upon a business, it swiftly transitions from “not fun” to “alarming.” Have you taken the time to think about what losing your business’ data would really mean for your company?
There’s a reason that ‘downtime’ is considered a dirty word in an IT professional’s vocabulary. A loss of productivity is quite literally the opposite of what a company’s IT solutions should deliver. However, if a data loss incident were to occur without any mitigating measures in place, downtime is essentially guaranteed--along with all the negative consequences that it brings along with it.
These consequences include the financial impact that downtime will have on your business directly. After all, your business will not be able to generate revenue throughout the downtime incident, which means that the total amount you would have otherwise earned can be considered a cost. Combine that with the financial amount it takes to return to operations, as well as the potential business that has now been lost due to the downtime incident, and the sum total quickly becomes considerable.
Of course, when considering data loss, the “why” needs to be established. If the answer involves your data storage being compromised by an outside party, you need to consider what data was lost. If it just so happens that personnel records were breached, exposing your employees’ personally identifiable information, or your customers’ financial data, you will almost certainly have some major problems on your hands.
Look at it this way: would you trust a company that had allowed your personal data to be stolen, putting your livelihood and good name at risk? In fact, would you trust a company that had allowed anyone’s personal data to be stolen? Probably not, and guess what? Your potential clients and customers feel the same way.
Whether they’re an existing client whose data was breached, or a prospect who heard about your issues with data security, there’s a good chance that they will lose any faith in your ability to protect their information. Therefore, existing clients will jump ship, and prospects will quickly turn to other options. Perhaps worse, those who were affected by your data loss will likely vent online, preventing many from ever approaching your business afterwards. While there are ways to mend fences with these clients, they are all expensive.